First HKUST "HIWIN Distinguished President's Lecture" Cai Guozhou, Chairman of Jinke Group, first talked about "choice" at South

How does Cai Guozhou, the chairman of Jinke Group, spell out 20 billion glasses of the kingdom from 500,000 and become the top 50 richest in Taiwan? The "HIWIN Distinguished President's Lecture" jointly organized by the National Kaohsiung First University of Science and Technology (School of Science and Technology) and Shangyin Technology invited Cai Guozhou to give a speech on "Selection - Difficult Choice of Salesmen" on the 19th to share entrepreneurial experience. It was also the first time he went to the Southern University to open a lecture, attracting many domestic business operators to come and listen, and the audience was full.

Vice President Feng Rongfeng (first from left), Cai Guozhou (second from left), Chairman of Jinke Group, and Zhuo Yongcai (first from right), Chairman of Shangyin Technology, asked questions after the meeting.

Vice President Feng Rongfeng (first from left), Cai Guozhou (second from left), Chairman of Jinke Group, and Zhuo Yongcai, Chairman of Shangyin Technology (first from right)

Feng Rongfeng, Vice President of First University of Science and Technology, said that he was honored to set up the "HIWIN Outstanding President's Lecture" under the auspices of Zhuo Yongcai, Chairman of the Board of Directors of Shangyin Technology Co., Ltd., and invited business operators and entrepreneurs with excellent performance to speak at the school. Let students learn from the entrepreneurial experience of successful people on campus.

Cai Guozhou was in the Department of Traffic Management at the university. The first-time society started from the record-receiving of the relatives, but after piracy, after half a year, it went to the glasses factory to start business. In 1985, we established a 500,000 yuan venture capital fund to establish Jinke Glasses Industry. We started to produce and manufacture all kinds of advanced optical frames and sunglasses from the 10 ping family factory.

Around 1988, it happened to be in the midst of the madness of everyone. Many factory operators were unwilling to work, causing delays in shipments, and Cai Guozhou unexpectedly received orders from many optical manufacturers. He knew these big The factory is looking at the stability of his factory shipments. He found: "Employees just want to earn extra money through gambling." So he chose to add bonus system to reward employees, double pay, and avoid employees fascinated. This is effective. The factory's production line is stable, which doubles the performance and expands the plant.

"Determining to set up a factory in China is a major choice!" Cai Guozhou braved the Chinese market in 1992, set up an optical frame factory, and gradually established a leading position in the Asian optical glasses supply chain. After that, he faced another choice. At that time, Haichang of the United States was about to withdraw from the Chinese contact lens market. However, he had hesitated on the eve of the acquisition of Haichang: "The contact lens is a medical device, which is completely different from the production of optical glasses." However, because the market sentiment did not directly refuse, Cai Guozhou would “cut a zero directly” of the purchase amount proposed by the other party. It was originally for this purpose that Haichang knew that it was difficult to retreat. I did not expect the other party to agree. In 1996, Cai Guozhou smashed the scalp and acquired Haichang, and set up a contact lens factory in Jiangsu, China. However, if it was separated from the mountain, everything should be learned. Cai Guozhou believed that "if you have encountered it, you must face it bravely." In the past year, Haichang has been ranked as the contact lens brand with the highest market share in China.

Cai Guozhou spelled out the largest eyewear kingdom of the two sides, Jinke Group, and is the only company in Asia that has optical glasses, sunglasses, contact lenses, eye drops and glasses boxes. However, he believes that he is also "stunned" and laughs at himself. "I don't want to be a business, I like to participate in various associations. The only thing that remains unchanged is that I have been engaged in related businesses above the neck for more than 30 years." He said: "My mission is to make humans see more clearly, and to make people with blurred vision turn from black and white to color by correction."

Cai Guozhou encourages students to participate in the community, accumulate experience, bravely practice dreams, and be down-to-earth. He believes: "When life faces different choices, it relies on the wisdom and experience of life experience." He also said frankly It won't necessarily succeed, but it must have the courage to take it."

Finally, Zhuo Yongcai, the chairman of Shangyin Technology, advised the students that “do not be good or small, and the opportunity is reserved for those who are ready. Just like Chairman Cai Guozhou’s playing club has accumulated a lot of experience. When life is faced with choice, he knows how to master. Opportunity to judge mistakes and minimize risks."