Brand Maintenance
Introduction to Color Combination Trademarks
| 1. Basic concepts of non-traditional trademarks: | |
| ● | Trademarks are marks that distinguish goods and services from others. In addition to traditional words, graphics, letters and numbers, as corporate marketing methods change, non-traditional trademarks (color combination trademarks, sounds and three-dimensional logos, etc.) have gradually become the subject of registration applications by many companies. |
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Item |
type |
Case |
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1 |
Color combination trademark |
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2 |
Sound trademark |
The sound is composed of three parts: introduction, theme and coda. The introduction is played by steel instruments, and the decomposed major triad melody is solemn and sacred; the middle part is the theme played by strings; the coda is composed of three notes. |
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3 |
Three-dimensional logo |
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| ● | Non-traditional trademarks are not easy for consumers to remember and identify. In particular, color combination trademarks are generally not successfully approved for registration due to the lack of inherent distinctiveness. Therefore, they need to be used for a long time or extensively to have the function of distinguishing the source of goods or services. Hiwin Technology uses a special red and green color combination for linear guides and has been selling them around the world for more than 25 years. |
| ● | A color combination trademark is only composed of colors and is not limited to specific shapes. Therefore, the object of protection is the color combination itself used in a specific way. Currently, mainland China only accepts applications for color combination trademarks that are composed of two or more colors combined in a specific way. This is mainly because the types of single colors are extremely limited. Accepting a single color as a trademark application may cause a specific person to monopolize a certain color. Therefore, single colors are not currently accepted as trademark applications. |
| 2. Introduction to the color combination trademarks that HIWIN TECHNOLOGIES has registered in Mainland China: | |
| ● | HIWIN has long used "red, green and black" or "red, green and gray" on designated parts. The two unique colors of red (for oil scrapers) and green (for end caps) have been used on products since 1998. After being marketed in well-known professional journals/magazines and exhibitions in mainland China, they have become widely known to consumers and have a unique correspondence with HIWIN TECHNOLOGIES. The explanation is as follows: |
| 1. | Journal/Magazine Advertising: HIWIN TECHNOLOGIES has been published in well-known journals/magazines in the industry for more than 20 years, including "World Manufacturing Technology and Equipment Market WMEM", "Semiconductor Technology", "Special Equipment for Electronic Industry", "Mechatronics 21st Century", "Manufacturing Technology and Machine Tools", "Mechanical Workers and Metal Processing" and "China Trademark", with the number of publications reaching 723 as of 2019. |
| 2. | Exhibition promotion: Since 2004, HIWIN TECHNOLOGIES has participated in well-known exhibitions in mainland China, such as the China CNC Machine Tool Show (CCMT), China International Machine Tool Show and China International Machine Tool Show (CIMT) hosted by the China Machine Tool Industry Association. |
| 3. | The sales scope covers more than 30 provinces, municipalities or autonomous regions, including Anhui, Beijing, Fujian, Gansu, Guangdong, Guangxi, Guizhou, Hainan, Hebei, Henan, Heilongjiang, Hubei, Jilin, Jiangsu, Jiangxi, Liaoning, Inner Mongolia, Ningxia, Shandong, Shanxi, Shaanxi, Shanghai, Shenyang, Sichuan, Tianjin, Yunnan, Zhejiang, Chongqing, Hunan, etc., and has continued to expand and deepen sales in various provinces in recent years. |
| ● | The color combination trademarks approved for registration by HIWIN TECHNOLOGIES are listed below. Unscrupulous manufacturers and third parties who intend to piggyback on our company's reputation are strictly prohibited from using the trademarks listed below on slider products. If the same or similar red and green color combinations are used on sliders, resulting in damage to HIWIN TECHNOLOGIES' trademark rights and affecting HIWIN's brand reputation, HIWIN TECHNOLOGIES will take strict legal action to protect the rights of our company and customers. |
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*Due to limited space, only some representative trademarks are listed.
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